Monday, October 15, 2007

Snack Time: Doritos Collisions!

We stopped for gas on our way up to the reservoir and picked up some snacks at the Mobil Mart. I was in the mood for something salty. Enter Doritos Flavor Collisions- featuring two different Dorito flavors in one bag! (Though this may not seem like a major innovation, because I work in Marketing I would guess that this was probably considered a revolution from the Doritos brand team's perspective.)

I've eaten an entire bag of Doritos in one sitting, so it was in our best interest to grab the 99-cent bag to share. It combined Zesty Taco with Chipotle Ranch-flavored Doritos. Of the two, Zesty Taco was more memorable (definitely zesty, in a good way!) but Chipotle Ranch wasn't far off the mark (it did taste a lot like Cool Ranch--- again, not a bad thing).

Missy Elliot was chosen to help launch Doritos Collisions (also available in Hot Wings & Blue Cheese Flavors)--- the campaign plays off of Elliot's penchant for music mash-ups (combining different styles/genres, not unlike this Doritos proposition of combining flavors). What will those clever Marketing people come up with next? ;)

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